Retail registration data across the United States shows the Top 5 Best-Selling Pickup Trucks 10-Year Trend in America (2016-2025). Ford’s F-150 remained the most registered truck in the majority of states throughout the entire decade, while Chevrolet Silverado, Toyota Tacoma, Ram 1500, and GMC Sierra each maintained distinct regional strengths.
National Retail Truck Registrations Ranked (Top 1–5 by Year)
Individual buyer registrations only.
Year
Top 1
Top 2
Top 3
Top 4
Top 5
2016
Chevrolet (521,136)
Ford (513,208)
Ram (347,753)
Toyota (282,645)
GMC (210,379)
2017
Ford (541,385)
Chevrolet (504,145)
Ram (360,602)
Toyota (290,468)
GMC (200,469)
2018
Ford (535,281)
Chevrolet (512,310)
Ram (388,715)
Toyota (331,666)
GMC (204,012)
2019
Ford (568,086)
Chevrolet (520,305)
Ram (432,727)
Toyota (328,006)
GMC (223,480)
2020
Ford (575,238)
Chevrolet (514,456)
Ram (423,005)
Toyota (313,034)
GMC (232,749)
2021
Ford (519,507)
Chevrolet (445,600)
Ram (422,217)
Toyota (306,104)
GMC (237,455)
2022
Ford (426,735)
Chevrolet (400,619)
Toyota (293,047)
Ram (279,852)
GMC (208,572)
2023
Ford (480,370)
Chevrolet (401,150)
Toyota (307,332)
Ram (243,923)
GMC (242,336)
2024
Ford (540,936)
Chevrolet (437,257)
Toyota (306,780)
GMC (269,640)
Ram (212,612)
2025
Ford (624,149)
Chevrolet (446,973)
Toyota (376,090)
GMC (301,450)
Ram (255,793)
Chart For Easy Understanding
U.S. National Retail Truck Registrations Ranked by Brand (Top 1–5 by Year)
Conclusions from the Chart
Ford has been the clear leader for most of the decade. After 2017, its blue bars are consistently among the tallest, and by 2025 it reached a massive lead with over 624,000 registrations.
Chevrolet was competitive early on but gradually lost ground. In 2016 it was slightly ahead of Ford, but from 2017 onward Ford pulled ahead, and the gap became very large by 2025.
Ram had a strong period but then declined sharply. Its black bars were quite high between 2018 and 2021 (even challenging for second place in some years), but after 2021 the numbers dropped significantly.
Toyota showed notable growth in 2025. Its bright red bars were relatively low in the early years but rose sharply in 2025, reaching its highest point of the decade and clearly taking third place.
GMC has been the smallest player throughout the period. Its gray bars are consistently the shortest or near-shortest, although there is a visible upward trend in the last two years (2024–2025).
2025 stands out as a record year for the leaders. Both Ford and Toyota reached their highest volumes of the entire 10-year period, while the gap between the top brand and the others became the widest.
Overall market volume dipped around 2022. Most brands show noticeably lower bars in 2022 compared to the years before and after, likely reflecting supply chain disruptions at that time.
National Retail Truck Registrations by Brand (2016–2025 Cumulative)
Rank
Brand
Total Registrations
Main Model
Notes
1
Ford
5,324,895
F-150
Long-term market leader
2
Chevrolet
4,703,951
Silverado 1500
Consistent runner-up
3
Ram
3,367,199
Ram 1500
Steady growth
4
Toyota
3,135,172
Tacoma
Leading midsize pickup
5
GMC
2,330,542
Sierra 1500
Positioned as a premium brand
2026 Ford F-150 – TOP 12026 Chevrolet Silverado 1500 LT
Estimated American State-Level Dominance by Brand
Year
Top Brand by States
Ford States (est.)
Chevy States
Toyota States
Ram States
Other
Notes
2016
Ford
38–42
6–8
5
0–1
0–1
Chevy led total volume but fewer states
2017
Ford
39–43
5–7
5
1–2
0
Ford took clear national and map lead
2018
Ford
38–41
6–8
5
2–3
1
Ram added Mountain West wins
2019
Ford
37–40
7–9
5
3–4
0
Ram reached peak state count
2020
Ford
36–39
8–10
5
3–4
0
Chevy orange expanded in South/Midwest
2021
Ford
35–38
9–11
5
2–3
0
Chevy posted widest regional footprint
2022
Ford
32–35
7–9
7–8
1–2
0
Toyota gained extra Western states
2023
Ford
38–41
5–7
6
1
1
Ford map control strengthened again
2024
Ford
40–43
4–6
5–6
0–1
0
Ram state wins nearly disappeared
2025
Ford
42–45
3–5
5
0
0
Ford’s most dominant map of the decade
Regional Truck Winners – 2016 vs 2025
Region
2016 Top Brand
2025 Top Brand
Change
Observation
Pacific West (CA, OR, WA)
Toyota Tacoma
Toyota Tacoma
None
Decade-long lock
Mountain West
Ford / Ram mix
Ford F-150
Ram lost ground
Ford consolidated
Midwest Heartland
Ford F-150
Ford F-150
Stable
Consistent core
Deep South
Ford F-150
Ford F-150
Minor Chevy fluctuation
Ford held firm
Northeast Corridor
Chevy / Ford mix
Ford F-150
Ford gained states
Orange pockets shrank
Alaska & Hawaii
Toyota Tacoma
Toyota Tacoma
None
Unchanged
Northern Plains
Ford / Ram
Ford F-150
Ram retreated
Full Ford sweep by 2025
Brand Performance Highlights (2016-2025)
Brand
Strongest Sales Year
Peak State Wins (est.)
Core Strength
2025 National Rank
Ford F-150
2025
2025 (~42–45)
Broadest geography + capability
#1
Chevrolet Silverado
2019
2021 (~9–11)
Northeast & Midwest loyalty
#2
Toyota Tacoma
2025
2022 (~7–8)
West Coast reliability lock
#3
Ram 1500
2019
2019 (~3–4)
Temporary Mountain West wins
#5
GMC Sierra
2025
Occasional single state
Isolated premium wins
#4
Ford’s geographic breadth created structural advantages in resale, service infrastructure, and buyer familiarity across most states. Toyota proved a midsize truck can own an entire region for ten straight years. Ram showed that interior-focused differentiation can win specific states temporarily, but those gains proved difficult to sustain.
From the xcarspace perspective, these data demonstrate how deeply rooted dealer networks, parts ecosystems, and proven work-truck capability still determine U.S. buyer decisions. New powertrains and international entrants will ultimately be judged by whether they can shift these same state-level registration patterns.
Key Takeaways
Ford has maintained clear national leadership and the widest state-level coverage throughout most of the decade, with its advantage becoming especially pronounced in 2025.
Regional brand loyalty remains highly stable. Toyota has held a long-term lock on the West Coast, Alaska, and Hawaii, while Chevrolet continues to retain pockets of strength in the Northeast and parts of the Midwest.
Ram achieved noticeable gains in certain Mountain West and Northern Plains states around 2019, but these wins proved temporary and have largely disappeared in recent years.
Despite ongoing discussions around electrification, traditional pickup trucks continue to demonstrate strong and consistent brand preferences at both the national and state level.
The data shows that in the U.S. truck market, factors such as dealer networks, product capability, resale value, and long-term buyer trust remain more influential than short-term competitive actions.
2026 Ram 1500
2016 Most Popular Truck by State
State
Most Popular Truck
State
Most Popular Truck
Alabama
Ford F-150
Montana
Ford F-150
Alaska
Ford F-150
Nebraska
Ford F-150
Arizona
Ford F-150
Nevada
Ford F-150
Arkansas
Ford F-150
New Hampshire
Chevrolet Silverado 1500
California
Toyota Tacoma
New Jersey
Ram 1500
Colorado
Ford F-150
New Mexico
Ford F-150
Connecticut
Chevrolet Silverado 1500
New York
Chevrolet Silverado 1500
Delaware
Chevrolet Silverado 1500
North Carolina
Ford F-150
D.C.
Toyota Tacoma
North Dakota
Ford F-150
Florida
Ford F-150
Ohio
Ford F-150
Georgia
Ford F-150
Oklahoma
Ford F-150
Hawaii
Toyota Tacoma
Oregon
Toyota Tacoma
Idaho
Ford F-150
Pennsylvania
Ford F-150
Illinois
Ford F-150
Puerto Rico
Toyota Tacoma
Indiana
Chevrolet Silverado 1500
Rhode Island
Chevrolet Silverado 1500
Iowa
Chevrolet Silverado 1500
South Carolina
Ford F-150
Kansas
Ford F-150
South Dakota
Ford F-150
Kentucky
Ford F-150
Tennessee
Ford F-150
Louisiana
Ford F-150
Texas
Ford F-150
Maine
Chevrolet Silverado 1500
Utah
Ford F-150
Maryland
Ford F-150
Vermont
GMC Sierra 1500
Massachusetts
Chevrolet Silverado 1500
Virginia
Ford F-150
Michigan
Chevrolet Silverado 1500
Washington
Ford F-150
Minnesota
Ford F-150
West Virginia
Ford F-150
Mississippi
Ford F-150
Wisconsin
Ford F-150
Missouri
Ford F-150
Wyoming
Ford F-150
2025 Most Popular Truck by State
State
Most Popular Truck
State
Most Popular Truck
Alabama
Ford F-150
Montana
Ford F-150
Alaska
Chevrolet Silverado 1500
Nebraska
Ford F-150
Arizona
Toyota Tacoma
Nevada
Toyota Tacoma
Arkansas
Ford F-150
New Hampshire
Ford F-150
California
Toyota Tacoma
New Jersey
Ford F-150
Colorado
Toyota Tacoma
New Mexico
Ford F-150
Connecticut
Toyota Tacoma
New York
Chevrolet Silverado 1500
Delaware
Ford F-150
North Carolina
Ford F-150
D.C.
Toyota Tacoma
North Dakota
Ford F-150
Florida
Ford F-150
Ohio
Ford F-150
Georgia
Ford F-150
Oklahoma
Ford F-150
Hawaii
Toyota Tacoma
Oregon
Toyota Tacoma
Idaho
Toyota Tacoma
Pennsylvania
Ford F-150
Illinois
Ford F-150
Puerto Rico
Toyota Tacoma
Indiana
Ford F-150
Rhode Island
Toyota Tacoma
Iowa
Ford F-150
South Carolina
Ford F-150
Kansas
Ford F-150
South Dakota
Ford F-150
Kentucky
Ford F-150
Tennessee
Ford F-150
Louisiana
Ford F-150
Texas
Ford F-150
Maine
Ford F-150
Utah
Ford F-150
Maryland
Ford F-150
Vermont
Ford F-150
Massachusetts
Toyota Tacoma
Virginia
Ford F-150
Michigan
Ford F-150
Washington
Toyota Tacoma
Minnesota
Ford F-150
West Virginia
Chevrolet Silverado 1500
Mississippi
Ford F-150
Wisconsin
Ford F-150
Missouri
Ford F-150
Wyoming
Ford F-150
2026 Toyota Tacoma
Frequently Asked Questions About U.S. Truck Registrations (2016-2025)
Question
Answer
Which brand won the most states in a single year?
Ford F-150 in 2025 with an estimated 42–45 states.
Did Ram ever lead nationally in total truck registrations?
No. Ram achieved its best state-level results in 2019 but remained behind Ford and Chevrolet in national volume every year.
Why did Toyota Tacoma gain extra Western states in 2022?
Supply constraints on full-size trucks that year appear to have boosted demand for the more maneuverable Tacoma in markets where it already held strong loyalty.
Will electric trucks change future versions of these data?
Through 2025, traditional models still dominate state-level registration results. Electric variants are growing but from a small base.
What is the best heavy-duty pickup truck in 2026?
The Ford F-250 Super Duty is the top choice for most buyers due to its capability and refinement.
Which truck tows the most?
The Ford Super Duty lineup generally leads in maximum towing capacity among heavy-duty pickup trucks.
Is the Chevrolet Silverado 2500HD worth considering?
Yes, especially if you need strong capability without spending as much as on a Ford.
Are heavy-duty pickup trucks comfortable for daily driving?
Modern heavy-duty trucks like the F-250 are much more comfortable than older models, though they are still firmer than light-duty trucks.
Should I choose gas or diesel?
Diesel is better for frequent heavy towing and long-distance efficiency. Gas is fine for lighter use and lower upfront cost.
